Top Chinese Digital Marketing Pitfalls and How to Plan for An Integrated Digital Marketing Strategy (B2C & B2B) for China Market

Oct. 12th, 2021

Sarah Yam

Free


Background


This webinar is for China or overseas digital marketer,  branding, PR practitioner, business owners, entrepreneurs from both B2B and B2C companies who would like to re-strategise and integrate a holistic China digital marketing, social media and communication strategies and look for case studies, ideas and inspiration!

Contents


  1. Introduction
  2. Common misconception about Chinese digital marketing
  3. Summary of Chinese digital & social media marketing pitfalls
  4. Case study of Chinese digital & social media marketing pitfalls for B2C companies
  5. Case study of Chinese digital & social media marketing pitfalls for B2B companies
  6. How to plan for an integrated and holistic Chinese digital marketing strategy
  7. Q&A and discussion

Schedule


Date Time (GMT+8) World Clock Language
2021-10-12 17:00 ~ 18:00 UK: 09:00-10:00 English

Speakers


Sarah Yam

Co-Founder of Red Digital China

Sarah Yam is a co-founder of Red Digital China, a China digital marketing agency and media company who she servers more than 20k Chinese-speaking followers as an active Chinese social media influencer. With MA e-marketing and social media master degree, she has more than 8 years of experience helping both B2C & B2B companies to successfully re-engineer their digital marketing initiatives for the China market. She has helped many international companies and brands to successfully re-engineer China digital marketing strategies and execution with her China team.

Contact Us


If you have any questions, please feel free to contact us!

Tel: +86 (0) 571 8609 4444

Email: contact@chemlinked.com