Shanghai Pudong: Coming Era of Cosmetics Personalization

The Provisions encourage enterprises to accurately develop general cosmetics that meet the individual needs of consumers, allow notifiers in Shanghai to set up business premises to provide consumers with personalized services, optimize the customs clearance for imported cosmetics, and provide ingredient supply and quality management services for enterprises in Pudong New Area, etc.

On June 22, 2022, the draft of Several Provisions on the Innovative Development of Cosmetics Industry in Shanghai Pudong New Area (Provisions) was deliberated in the 41^st Session of the Standing Committee of the 15^th Shanghai Municipal People\’s Congress. After a two-week commenting period, the finalized Provisions were issued on July 21 and will take effect on August 1, 2022.

The Provisions has 24 articles and mainly includes four aspects: improving the management system, cultivating new models and new formats, promoting the commercialization of scientific and technological achievements, and solving the bottleneck in the cosmetics industry. The Provisions apply to cosmetic enterprises in Pudong New Area. The notable measures and requirements are summarized below.

Realizing Customized Cosmetics and Personalized Services

The Provisions focuses on new concepts and directions in customized cosmetics and personalized services. It proposes to encourage cosmetic enterprises to accurately develop general cosmetics that meet the individual needs of consumers (hereafter referred to as “customized cosmetics”) and allows notifiers in Shanghai to set up business premises in the Pudong New Area to provide consumers with personalized services.

Customized Cosmetics

Cosmetics enterprises are encouraged to accurately develop general cosmetics that meet the individual needs of consumers by using skin condition recognition technology;
Before launching the customized cosmetics, notifiers in Shanghai shall submit notification documents on the NMPA registration and notification platform. The formula documents submitted shall cover several typical formulas of the ingredients used in the formula of the product series and the corresponding contents. The formula adjustment methods shall be stated in the brief description of the production process.

Personalized Service

Notifiers in Shanghai can set up business premises in Pudong New Area, and provide on-site packaging and sub-packaging according to the consumers’ individual needs for packaging, smell, color, etc. Notifiers can also provide personalized services by means of production by themselves or by entrusting the cosmetics manufacturers in Shanghai, except for special cosmetics, children cosmetics, eye cosmetics, and cosmetics with new ingredients;
If the on-site packaging and sub-packaging are provided by directly contacting with cosmetic contents, the notifiers shall conduct a risk assessment on the quality and safety of the cosmetics, and apply for a production permit. The conditions for the production permit of personalized services will be formulated separately by Shanghai municipal medical products administration;
Notifiers shall regularly submit self-inspection reports of the production quality management system to the Pudong New Area administration for market regulation.

Fan Jun, sales director of Shanghai Lanmeiyi Cosmetics Co., Ltd., believes that personalized services may cover products such as shampoo, shower gel, perfume, handmade soap, bath ball, hairspray, and perfume stick, which is a bold attempt for the cosmetics industry in China.

Personalized Cosmetics Have Great Market Potential

In the previous China International Import Expo, personalized cosmetics were well exhibited. Intelligent skin diagnosis systems, customized skincare systems, and smart phototherapy beauty instruments were also featured strongly. Gao Xiangqin, president of Amore Pacific China, said that personalization and customization would be the future of the cosmetics industry.

\”Many enterprises have seen the huge potential of personalization and customization, and the awakening of consumer awareness will also catalyze the popularity of the customization model. In the Chinese market, there are 500 million young people. They don\’t necessarily want expensive products but want products that show their personalities. They are willing to pay a higher price for customization.\”

Customized cosmetics and personalized service have always been the focus of the cosmetics industry, and it is expected to be realized in China once the Provisions is implemented. If the market can operate in compliance with regulations and continuously improve the accuracy of customized cosmetics and personalized service, it will be beneficial to consumers and brands that are ready to enter this field.

Optimizing the Customs Clearance for Imported Cosmetics

The Provisions optimize the customs clearance for imported cosmetics, such as allowing Chinese labels to be affixed in special customs supervision zones, and exempting samples and cosmetics for exhibition display from registration, notification and import inspection.

Under the circumstance that the process of labelling the primary packaging of imported cosmetics has been completed and can be traced, the overseas cosmetics registrants, notifiers or their domestic responsible persons can label the Chinese name and the durability of the products on the primary packaging, then package the products and affix the Chinese labelling in the special customs supervision zones of Pudong New Area. Whoever carrying out the activities shall not be in contact with or exposed to the cosmetic contents;
Cosmetics samples imported for registration or notification inspection, as well as cosmetics imported for exhibition display (not for trial or sale), can be exempted from providing the registration license and notification certificate, and be exempted from the import inspection;
With the approval of the customs, after the end of the cosmetics exhibitions in Shanghai, the imported cosmetics displayed at the exhibition can be converted into bonded goods in the special customs supervision zones. Qualified cosmetics are allowed to be sold through cross-border e-commerce.

Ingredient Supply Platform and Quality Management Services

The Provisions proposes to establish a cosmetic ingredient supply service platform by the cosmetic industry association, industrial park’s management agency or a third-party agency to provide ingredient supply and quality management services for cosmetic registrants, notifiers, and entrusted production enterprises in Pudong New Area. The operating agency of the ingredient supply service platform shall establish an ingredient purchase inspection and recording system, strengthen the inspection, testing, storage and transportation management of ingredients, and keep records of ingredient purchase and supply.

An ingredient supplier mentioned, \”Without precedent in China, if this measure is implemented, it will promote the development of the enterprises in Pudong New Area.\”

Industry Comments

As the impact of COVID-19 is reducing, the cosmetics industry in Shanghai is accelerating its recovery. In early June, the executive meeting of the Shanghai Municipal Government stated to speed up the creation of a high-end industrial cluster of fashionable consumer goods with cosmetics as an important part. Some persons in charge of cosmetics enterprises in Shanghai believe that \”the importance of the cosmetics industry in Shanghai will be further increased, and the industry will embrace greater opportunities.\”

The promulgation of the Provisions is expected to solve the common problems of enterprises in the Pudong New Area and allow them to gain more convenience and development opportunities.

Reprinted from: ChemLink