Seoul, South Korea, 21 June 2022 – The K-Beauty Export Promotion Workshop, as part of CI KOREA 2022, was successfully held on June 14, 2022. This Workshop was organized by REACH24H KOREA CO., LTD and Korea Cosmetic Industry Institute(KCII). Specialists from REACH24H shared the latest market trends in China and regulatory compliance strategies, aiming to help Korea’s cosmetic industry seize business opportunities.

Specialists from REACH24H KOREA CO., LTD.

Keeping A Close Eye on China’s Market Trends

Since the beginning of 2022, the K-Beauty industry has been facing a crisis with exports to China plummeting for 4 consecutive months. Facing the changing consumer preferences, it’s important to catch the latest trends and seize new opportunities in the target market.

Jungjun Park from REACH24H motioned in his speech that “Guochao” is one of the popular trends in China’s market, which means consumer goods that are infused with Chinese cultural elements as a key selling point.

MAC, FENTY BEAUTY, HEY TEA, Coca-Cola, and such brands were promoting GuoChao in their products, appealing to Gen-Z. Through careful measures and a deep understanding of Gen-Z, GuoChao may be a breakthrough for the Korean beauty industry.

Jungjun Park

A Roadmap to Cosmetic Compliance Management in China

Compliance with China’s cosmetic regulations is another challenge for K-beauty enterprises. To help enterprises better understand the compliance requirements, Seongmin Sohn, the general manager of REACH24H KOREA CO., LTD, introduced the latest updates on China’s cosmetic regulations and shared the compliance strategies. He especially stressed that enterprises should pay attention to the changes in the safety assessment regulations in China, where the assessment conductor qualification standards have tightened.

Detailed interpretation of China’s existing cosmetic ingredient code notification system, changes in China’s cosmetic labelling requirements, and efficacy test data submission regulations were also presented by the speakers from REACH24H.

Seongmin Sohn

Heejae Park, Wooyoung Choi and Hyojin Jung

REACH24H has been committed to helping enterprises access the global market, providing regulatory consulting services and market entry solutions. For further information about our cosmetic regulatory services, please visit https://www.reach24h.com/en/cosmetics.