Background
The rise of Guochao (国潮, national tide) trend has become one of the vital factors shaping Chinese consumer market today.
Guochao is not only about Chinese culture-inspired design elements, but more of a lifestyle trend that links with the spiritual life of the young Chinese consumers.
By understanding the Guochao trend, foreign brands can better understand the young Chinese consumers. How to adopt the trend and avoid misconception is a key to win Gen Zers’ heart.
Contents
Part 1 Understand Young Chinese Consumers – What is Guochao