With a burgeoning young population and a growing middle class, Cambodia, Laos, and Myanmar market is viewed as the new frontier for overseas companies in the beauty and cosmetics industry. Revenue in the beauty and personal care market of Cambodia, Laos, and Myanmar amounts to 3.4 billion USD in 2021.

The large population of young people in these 3 countries is deeply influenced by the global beauty trends and eager to embrace a modern lifestyle. They value the importance of skin and facial care, combined with the increasing purchasing power, their demand for cosmetics and beauty products in particular have excellent potential. The relative difficulties of securing quality local manufacturing present importers with excellent opportunities. Cosmetic imports can quickly become household names as the market develops. By arriving early in the marketplace, brands can shape preferences for their cosmetics among the target consumers.

To that end, leading Southeast Asian law firm Tilleke