How to Open and Manage CBEC Store on Tmall & JD?

China is the largest consuming market and Ecommerce takes 25% percent of the consumer market share, however, entering the Chinese market is a long process that requires lengthy preparation and investment. Regulatory affair is a complicated topic for many categories of products such as cosmetics, health food, pet food, etc.

Cross-border e-commerce can be a fast route for new brands and products to enter the Chinese market by selling products directly without a long registration process or setting up a company in mainland China.

In this webinar, Paolo Shan, the Project Manager of Digiant will present and analyze a new way of exporting goods to China – Cross-border E-commerce and explain how it works.

Contents

Part 1 Why CBEC and What is CBEC

a. Benefit and definition of CBEC

b. Main CBEC Models

c. Logistics Mode of CBEC

Part 2 Ecommerce Landscape

a. Digital Environment

b. Main Ecommerce Platforms

c. Comparison of main e-commerce platform

d. What are Tmall and JD.com

Part 3 How to Open CBEC Store

a. Types of CBEC Store

b. Steps of opening the CBEC Store

c. Preparations for opening CBEC Store

Part 4 How to manage and operate CBEC Store

a. Product Management

b. Promotion and campaign

c. Customer service

d. Store Marketing

* The final outline may be subject to subtle changes.

Schedule

Date	Time (GMT+8)	World Clock	Language	Speaker
2022-10-28	17:00 ~ 18:00	London: 10:00-11:00 am	English	Paolo Shan

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Speaker

Paolo Shan

Paolo has 5 years of marketing experience in fashion and consumer goods, 4 years of experience in project management and e-commerce. Paolo has successfully promoted many international brands such as Balenciaga, Assicurazioni Generali, AFS, U-Mask, Edeka, and Dr. Muller Pharma.