According to Statista, revenues in the Malaysian beauty and personal care market have reached 2.5 billion USD in 2021 and are expected to grow annually by 4% until 2025. Due to the relatively low import tariffs on cosmetics, the simple notification procedures, and per capita national income of 10,000 USD, many international cosmetics companies are planning to enter Malaysia.

Malaysia is one of the countries with the highest economic growth rate in ASEAN. The per capita national income has reached 11,193 USD, which means a group of potential affluent consumers. The construction new shopping malls in the capital city also provides direct access to affluent consumers for global brands. Mid-price functional skincare, best-in-class pharmaceutical grade skin care, efficacious and safe skin care, and hair care products that are backed by clinical data will likely to get good sales in Malaysia.

If stakeholders can grasp the requirements of Malaysian cosmetics notification regulations, they can enter the market as soon as 30 working days. What’s more convenient is that most of the notification documents can be in English. ChemLinked invited Ms. Thulasi, the managing director of Victory Pharma Consultancy, to share her rich experience in Malaysian cosmetic market entry, including cosmetic import procedures, notification, labeling requirements etc., and finally provide companies with practical advices. You’ll also have the opportunity to ask and receive answers live.

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