Early Optimism 

When I first started analyzing Chinese trade policy, food regulations and China dairy sector market data back in 2013, I, like many others, could be forgiven for getting a little caught up in the hype. Billions of dollars up for grabs, a 300 million strong middle class with deep pockets and a penchant for imported products, extremely low breastfeeding rates, baby booms and a huge distrust of domestic product quality and safety.

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