When foreign brands first enter the Chinese market, a vigorous and creative marketing campaign can quickly improve brands’ exposure and open the market. However, how to seize the perfect marketing moment in China can be a challenging problem for most brands. Also, even though many brands capture the right moment and know the common marketing routine in China, including spokesperson, social media marketing, offline marketing events, live-streaming, etc, it remains a question how to carry out accurate marketing activities at the right moment when almost every brand follows the same routine and launches the marketing campaigns in the same time, such as Double 11 shopping festival.

The webinar aims to answer the above questions for brands. The speaker will introduce a 2021 Chinese marketing calendar covering every critical marketing period to ensure that brands do not miss a single significant promotion opportunity. She will also review exceptional successful marketing cases in 2020 and conclude the essential points that brands should notice when launching marketing campaigns in the Chinese market.

Part 1 Brief introduction of retail marketing in China

Part 2 Marketing calendar in China 2021 (worth saving)

Part 3 2020 successful marketing cases review

Part 4 ChemLinked insights