The current pandemic crisis has accelerated the transformation towards more transparent supply chains. E-commerce consumers in China and other large export markets want transparency on what they buy. It underlines the importance of establishing a solid traceability system to provide real-time visibility.

Traceability is at the core of supply chain 4.0. Companies willing to make their product traceable faster will have a competitive advantage in this new economy.

Thanks to the emergence of traceability as a service (TaaS), this technology is now more accessible than ever for brands looking to differentiate and increase consumer trust in cross-border e-commerce.

In this webinar, you will learn how to choose the right traceability solution for your product. We’ll take you through every step of the journey to deploy reliable traceability in a cross-border supply chain.

Once you know what solution best fits your needs, learn how to leverage digital traceability to add value to your product in cross-border e-commerce by:

1. Differentiating your brand as traceable and authentic in major e-commerce platforms in China, US and other countries
2. Deploying your traceability dashboard to gather critical logistical data in real-time
3. Using traceability as a powerful marketing tool in cross-border e-commerce

Part 1: How traceability is changing cross-border e-commerce

Part 2: The 3 levels of full digital traceability

Part 3: The step-by-step journey of a product using traceability as a service (TaaS)

Part 4: How to use traceability as a marketing tool