China is the largest consumer market in the world. Since 2013, import consumption was more than 12% of total consumption volume and this number is steadily growing year on year.

In 2019, online consumer market volume was over 20% of total consumer market and this number is expected to be over 25% by 2025.

Several CBEC categories as Fashion, Cosmetics, Health care products, Fresh products are in high demand but official statistics reveal F&B (Food & Beverage) as the most wanted category, especially for users aged 25 to 45 years old who show the greatest purchasing power. The keywords for Chinese consumers interested in buying imported F&B products are Safety, High-Quality, Price and Ingredients.

1. Chinese Consumer Market Overview

• Overview of China Consumer Market
• Why do Chinese consumer buy imported products online?
• Imported prepackaged food market

2. Insights of China’s Imported Food Consumption

• Consumer Group Analysis of Import Food
• Consumer Behavior Analysis of Import Food
• Why CBEC – comparison between CBEC and General Trade
• Comparison of Main CBEC Models

3. E-Commerce Landscape of China

• Comparison of Digital Environment
• What is WeChat and WeChat Miniprogram
• Ecommerce Platforms Tmall Global, JD Worldwide, Kaola.com, RED
• Comparison of Main E-Commerce Platforms
• Investment of Opening Stores on EC Platform
• Livestream – An Important Marketing Method for Online Retail in China

4. Conclusions

• Consumer brands’ steps to enter and grow in Chinese Market
• Two different CBEC Strategies to enter China
• The importance of User Journey
• Digiant as a business partner: our services
• Logistics Mode of CBEC

5. Q&A Section