Background

China’s beverage market has maintained steady growth in recent years. In 2021, the retail sales of Chinese beverages reached 280.8 billion yuan with an increase of 20.4% year on year. The growth has been stimulated by the ongoing consumption upgrade as well as the emergence of new brands such as Genki Forest, Hope Water, etc., and new beverage categories such as sugar-free beverages, and plant-based products.

During the webinar, Angelita Hu will give an overview of China’s beverage market from the perspectives of market retail sales, import data, segment performance, consumer analysis, etc., detail the market trends in the industry, and introduce the mandatory market access regulations, helping beverage branding better tap into the market or capture market share.

Contents

• Market Overview
• • Definition and classification
  • Market retail sales
  • Import data
  • Distribution channels
  • Segments performance and top brands
  • Popular products

• Consumer Analysis

• • Consumer groups
  • Category preference
  • Purchasing factors

• Trends and Opportunities

• • Segments
  • Products
  • Branding/marketing
• Market Access Regulation

* The final outline may be subject to subtle changes.

Schedule

👉Resource Available

Speaker

Angelita Hu

ChemLinked Content Manager

Angelita Hu is the content manager and regulatory analyst of ChemLinked. She focuses on reporting and interpreting regulatory updates in China, ASEAN and the rest of the Asia Pacific region, promoting and implementing regulatory content innovation and finding global partners to co-build a content ecosystem. With over 7 years of work experience at ChemLinked, she has gained extensive knowledge of cosmetic and food regulations and market entry and an in-depth understanding of the cosmetic and food industry.

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