1. Why is “now” a good timing to look at China’s expansion?
2. Why e-commerce? How does e-commerce still beat other options as the best route to enter the Chinese market?
3. A peek into the changing e-commerce landscape in 2023: How has the market evolved in the last 3 years?
① Major e-commerce platforms
② Major social media platforms
③ Major industry opportunities
4. To-dos & don’ts