Background

In 2022, the Chinese functional food market will exceed 600 billion yuan. Chinese consumers’ health awareness improved significantly during the pandemic, contributing to higher health spending and more attention to functional food. In the meantime, more brands have emerged in this market. Many companies from other sub-sectors, such as pharmaceutical companies and milk powder companies, have also begun to cross the border to enter the functional food sector. Together, they develop and launch many innovative new products, such as protein cookies, hyaluronic acid gummy bears, etc. These changes boost the whole market unprecedentedly.

Though the Chinese functional food market has a positive future, it remains chaotic and complicated. What are the differences between functional food and health food? How is the competition in the market? Are there any dominant brands? What kinds of products do consumers prefer? Do imported products have competitive advantages over domestic products?

The webinar aims to answer the above questions for brands. The speaker will give a full picture of the Chinese functional food/ health food market, covering market overview, consumer analysis, product development, etc. ChemLinked hopes that every participant will better understand this market after listening to this webinar.

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