China is a large plant-based market due to thousands of years of vegetarian tradition. According to Euromonitor data in 2019, China consumed about 44% of the world’s plant-based products.

In recent years, a global plant-based trend is sweeping China, represented by plant-based meat and milk. In addition to the influx of foreign brands, represented by Oatly, domestic upstarts are also vying for a piece of China’s plant-based boom. For foreign brands aiming to invest in the Chinese market, you must be concerned about whether your products would be attractive in China and how to be more competitive.

ChemLinked Market Research Analyst Shine Hu will share her insights and help foreign brands find more opportunities in the flourishing Chinese plant-based market.

Part 1 Opportunities in the Chinese Plant-Based Market

Part 2 Who are Your Target Consumers and Potential Rivals?

Part 3 How to Promote Your Products?

Part 4 Conclusion